FOR HIM

History and Future is a global company that in 2023 signalled an increased need for men's skincare in the coming years. The stereotypical image of masculine men forgoing skincare because it is a feminine application has changed attitudes. There are several reasons for this, but as the world changes and men become more aware of their wellbeing, the demand for men's skincare has also increased.

Since 2023, History and Future has been working closely with manufacturers and today has the pleasure of presenting high-quality skincare products for male skincare. We are also determined with our transparent pricing which is in healthy line with production costs and a desire for increased user base of men who increasingly want to focus on their skincare.